Why We Act

Why We Act

Breaking New Ground: innovation, sustainability and productivity.

A large red Case IH tractor with tank treads pulls agricultural equipment across a field during sunrise or sunset. The warm hues of the sky blend into cooler tones, capturing the essence of a day’s work in farming.A large red Case IH tractor with tank treads pulls agricultural equipment across a field during sunrise or sunset. The warm hues of the sky blend into cooler tones, capturing the essence of a day’s work in farming.

Sustainability & Our Customers

Our customers drive our work. We help them advance their operations through practical technology solutions and by driving efficiency and agility throughout our business to continuously improve value and safety for all.
A modern blue New Holland tractor with large black tires, positioned in an open field during sunrise or sunset. The image highlights advanced agricultural machinery against a backdrop of a clear sky, showcasing modern farming practices.A modern blue New Holland tractor with large black tires, positioned in an open field during sunrise or sunset. The image highlights advanced agricultural machinery against a backdrop of a clear sky, showcasing modern farming practices.

Evolving Our Industries for the Future

The world is not standing still. From our long history of firsts in the agriculture and construction equipment industries, we know that innovating for tomorrow means reaching beyond what we know today. More than ever, that means environmentally minded technology.
A group of individuals gathered in front of two large CASE excavators with their digging buckets crossed above, creating an arch. This ceremonial or celebratory moment highlights the completion of a project or a workforce gathering, symbolized by the excavators’ buckets.A group of individuals gathered in front of two large CASE excavators with their digging buckets crossed above, creating an arch. This ceremonial or celebratory moment highlights the completion of a project or a workforce gathering, symbolized by the excavators’ buckets.

Community Wellbeing

Our global footprint enables us to support many local communities through giving and partnership. We work with NGOs, government and other local experts to enhance community wellbeing and make progress on the UN’s Sustainable Development Goals. Discover more about our community activities here and our partnership with the Breast Cancer Research Foundation (BCRF) here. 

Sustainable Products

Our product R&D is the backbone of our sustainability strategy. We approach it through a focus on decarbonization, digitalization and connected applications, embedded automation and design for sustainability.
A New Holland blue tractor in a green field with a herd of black cows lined up beside it, set against a backdrop of trees and a farmhouse under a partly cloudy sky. This image captures the essence of agricultural life, showcasing modern farming equipment alongside livestock.A New Holland blue tractor in a green field with a herd of black cows lined up beside it, set against a backdrop of trees and a farmhouse under a partly cloudy sky. This image captures the essence of agricultural life, showcasing modern farming equipment alongside livestock.

Biomethane, Biofuels and Circular Farm Systems

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A large yellow New Holland combine harvester working in a field of golden wheat, efficiently reaping and collecting the crop. This image highlights modern agricultural machinery in action, essential for effective food productionA large yellow New Holland combine harvester working in a field of golden wheat, efficiently reaping and collecting the crop. This image highlights modern agricultural machinery in action, essential for effective food production

Automation

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A large red Case IH agricultural sprayer with an extended boom operating in a green crop field under a clear blue sky. This image showcases modern farming technology used for efficient distribution of fertilizers or pesticides over large areas.A large red Case IH agricultural sprayer with an extended boom operating in a green crop field under a clear blue sky. This image showcases modern farming technology used for efficient distribution of fertilizers or pesticides over large areas.

Precision Technologies and AI

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A red Case IH seed planter in a field, showcasing modern agricultural machinery used for large-scale crop production under a clear sky with scattered clouds.A red Case IH seed planter in a field, showcasing modern agricultural machinery used for large-scale crop production under a clear sky with scattered clouds.

Tools for Sustainable Agriculture Practices

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A small orange CASE excavator operated by a worker in a high-visibility vest and hard hat, moving gravel indoors in an industrial setting with concrete walls and a red fire alarm strobe light in the background.A small orange CASE excavator operated by a worker in a high-visibility vest and hard hat, moving gravel indoors in an industrial setting with concrete walls and a red fire alarm strobe light in the background.

Electrification

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An individual working on a metal assembly line or workbench, surrounded by various metal parts and tools, in an industrial setting with yellow structures.An individual working on a metal assembly line or workbench, surrounded by various metal parts and tools, in an industrial setting with yellow structures.

Remanufacturing

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Close-up action shot of soil being dug, with particles and clumps of earth in mid-air, highlighting the dynamic motion and texture of the soil.Close-up action shot of soil being dug, with particles and clumps of earth in mid-air, highlighting the dynamic motion and texture of the soil.
We’re Breaking New Ground every day for our customers and our communities through our technology and our people.
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